David Evans is Chairman and Chief Executive of The Grass Roots Group. He founded the company in 1980, and has provided consistent vision and leadership to achieve international success.

Our Group's primary business is performance improvement, helping clients achieve their goals by improving the knowledge, skill, effort and commitment of their employees, channels, customers and suppliers. This may take the form of a specialist solution from one of our services or companies, or it may be a composite approach combining as many elements as necessary.

The Grass Roots Group has grown both organically and by acquisition, with new technology playing a significant part. We have developed pioneering applications of telephony and frequently use the Internet as a communication and delivery medium. The fundamental principles of our business have not changed - because they truly are  fundamental - but the ways in which we manage information have changed beyond recognition. We are now able to surmount barriers of time and distance, providing a genuinely international service from a fully integrated network.

We have been successful because we acquire the right talent and constantly invest in it, because we innovate and bring those innovations to market, because we run the ship with an economic prudence that focuses on the key issues of accuracy and information flow, and above all because we pay enormous attention to what our clients and their customers are saying.