Maritz Europa switches to Visa backed Pure card
8th May, 2008
Performance improvement company Maritz today announced that it is introducing a new card - the Pure card. The Pure card is already in use by other Grass Roots Group companies and operates on the Visa platform, using chip-and-pin technology. It boasts some 25 retailers including House of Fraser, Currys, Laithwaites, Argos, Thomas Cook and Homebase. Maritz’ transition to the new product will increase spend through the Pure retailers and ensures cohesion in the Group.
Paula Collins, Product Manager at Maritz commented: “The Pure card is the ideal vehicle for companies consolidating multiple reward programmes or looking to innovate their motivation activities. The Visa operating platform means the card is readily recognised by retailers, simple to use and Chip-and-Pin offers additional fraud protection. The hand-picked range of retailers offers gifts that appeal to everyone.”
Current clients have already been transferred to the new card which will replace the Maritz ey card. Each Maritz employee will also be issued a Pure card as part of the company’s internal recognition programme.
Organisations use the card by rewarding employees with points for a variety of motivational reasons, such as displaying behaviours in line with the company’s brand values or achieving a specific goal on a sales or other performance incentive. The points are paid onto the Pure card, allowing employees to redeem them for gifts of their choice from participating retailers, whether they want clothes, gadgets, a weekend away or a sky-diving experience.
To ensure any reward given is spent on an item that is meaningful and memorable to the individual, points on the card can only be redeemed at specific online and high-street outlets. This means that the reward is not absorbed into everyday spending on groceries, petrol or household bills, which negates the motivational effect.
ABOUT MARITZ
- A performance improvement business
- Services include research and measurement, communication and creativity, education and development, motivation and loyalty, corporate meetings and events and incentive travel
- Clients include automotive, pharmaceutical, financial services, IT and telecommunications, retail and hospitality
- UK division of Maritz Europa Ltd, part of the Grass Roots Group PLC
- Headquartered in Marlow, employing 160+ staff
- For further information visit www.maritz.co.uk
ABOUT THE GRASS ROOTS GROUP PLC
- A leading international provider of performance improvement solutions
- Founded in 1980 by David Evans (now Chairman & Chief Executive)
- Originated and with group headquarters still based in Tring, Hertfordshire
- Full subsidiaries in Marlow, Dublin, Paris, Cologne, Düsseldorf, Switzerland, Madrid, Dubai, Miami, Singapore, São Paulo, Mexico City, Bogotá, and Caracas. U.K businesses include: Grass Roots, Maritz, Projectlink Motivation, GRG One Fee, and GRG Public Resources
- More than 2000 active clients around the globe
- Budgeted revenues of $.5 billion worldwide
- For further information visit www.grg.com
If you would like any further information, please contact:
Madeleine Murray
PR Manager
Maritz
Tel: 01628 496 108
Email: madeleine.murray@maritz.co.uk